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There's one way Cheap Nike Free Run a business is going to make money and that's by selling their products/services/goods. The successful entrepreneur focuses at least 80% of their time on marketing. It's imperative to know as quickly as possible if there is a market that's ready, willing and able to purchase whatever it is that's being sold. The entrepreneur has to know exactly what their costs are and the acceptable price point the market will bear for their products and services. The sooner this is known, Nike Free Run the better. The best strategy is to gather this information prior to making any big investments, which includes writing business plans, manufacturing, stocking and kitting out an office. Why make a big investment if the idea isn't right? Now this strategy flies in the face of how things may be set up or even conventional wisdom, but it's the least risky way of doing things. A great example of how this works can be learned from Philip Knight. He was a middle distance runner on his university's track team back in the 1950s. At that time, track shoes were poorly made out of old tyres. They only cost $5 a pair at the time, but they were only good for one or two races before there was a blowout. Philip tried customising his shoes managing to get a little more durability and traction. Later when he went to graduate school and took a course in small business, as one of his school assignments he came up with the idea of making superior athletic shoes. His thought then was to have the shoes manufactured in Japan to keep the costs down. It was a few years later on a trip to Japan that he found himself drawn to a particular brand of athletic shoes sold in the department stores called Tiger. He met with the CEO and they ended up shaking on a deal where he would represent those shoes in the northwest states of America. While he waiting for the shoes to arrive, he got a job as an accountant and started studying marketing in his free time. By the time the shoes arrived a year later, he had written a business plan and made some good connections. One contact was the track coach at his alma mater. Philip was hoping for an endorsement from Bill Bowerman, but they ended up becoming partners with Nike Free each putting $500 into the business as capital.

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